In 2012 a young 10-year-old boy went door-to-door across his apartment complex to educate the residents about harmful environmental effects of the firecrackers they ignited during festivals. The boy went from house to house carrying handmade charts to highlight the dangers these firecrackers posed. His “Say No To Crackers” campaign was not a success – only 5 families agreed to support the initiative. Undeterred, he persevered and with the support of his school visited every classroom to talk about the ecological dangers the firecrackers posed. This was the tipping point. From here support for Say No To Crackers grew and thousands of children, and their parents, pledged their support. Leading corporates and educational institutions stepped in to give their backing to the effort. This hard-won success motivated the young man, Jai Aswani, to set up “Born To Win” (B2W – Born To Win Research Foundation Trust), a registered NGO dedicated to uniting and motivating people to be a force for positive change in the world.

Jai who is now 17 has been joined by his younger brother Preet and the two of them are the driving force behind the successful initiatives that B2W has begun. Both boys know that “No man is an island” and that true growth and success in life comes from being a part of the progress and development of the society they live in.